Easy to recall. This is important in
a printed ad or 30 second TV or radio commercial
Let's say you watched two TV commercials for
a LASIK physician. The first one said to call
1-800-375-2745 and the second one said to call
1-800-DR-LASIK. Which one are you going to remember?
2. It's cost effective. Pricing starts at $69.00
per month for your market area and discounts are
available for multiple market areas.
3. They dramatically increase advertising
response rates. According to Michael J. Motto Advertising
in New Providence, N.J., a study found that radio
ads using a vanity number drew 14 times more calls
than a numeric 800 number.
4. You can advertise like the "big guys." Do
you think that UPS or FedEx would advertise vanity
numbers like 1-800-PICK-UPS and 1-800-GO-FEDEX if
it didn't work?
5. People don't use the Yellow Pages much
anymore. If they do pull out the phone book, they could be
sidetracked to an ad for your competitor. That's
why it's much more desirable to advertise a vanity
number that can be easily remembered and spread by
Corporate branding. You own exclusive rights to
the number for your market area. Advertise it according
to your own marketing strategies so you can become
known for the service you provide.
7. Prestige. Need we say more?
If you are a LASIK physician, wouldn't it be great
to say in your ads: "Want
clearer vision? Call 1-800-DR-LASIK."
8. We provide TV, radio and mobile billboard
advertising. Through our affiliate programs, we can assist you
with a targeted marketing campaign to advertise your
number on TV, radio and mobile billboards.
9. There’s no equipment to buy and
no changes to your existing local phone service. We
can route 1-800-DR-LASIK to your office, cell phone,
service, home or wherever you want.
10. We give referral discounts. If you sign up for
our service and refer another professional to us
and they sign up, you get a discount on your bill.